AR Development
Augmented Reality (AR) Development
Augmented reality that lives on the phones people already carry — AR games, WebAR campaigns, and product experiences for brands and businesses across Kuwait, Saudi Arabia, the UAE, and the GCC.
AR is the shortest path between a brand and a phone camera: point, see, play. Buried Games Studio builds augmented reality experiences for clients across Kuwait and the GCC — AR games and filters for campaigns, WebAR that runs straight from a QR code with nothing to install, product visualization that places furniture or packaging in the customer's room, and location or marker-based experiences for events and retail.
We build AR the way we build games: on Unity and its AR toolchain, with real interaction design rather than a floating logo. And because reach decides whether an AR campaign works, we default to the lightest thing that delivers the idea — WebAR from a QR code where install friction would kill it, native apps where depth and quality demand them. Arabic-first, both directions, always.
What's included
AR concept & interaction design
The idea itself — what the camera sees, what the user does, and why they share it — designed as a game, not a gimmick.
AR apps in Unity
Native iOS and Android AR built on Unity's AR Foundation — plane detection, anchors, occlusion, and solid tracking.
WebAR campaigns
Browser-based AR launched from a QR code — zero install, maximum reach for time-boxed marketing campaigns.
AR product visualization
True-scale 3D of your product placed in the customer's space — for retail, real estate, and e-commerce.
3D content production
Optimized 3D models, animation, and effects built in-house and tuned for mobile AR performance.
Analytics & campaign wrap
Scans, sessions, dwell time, and shares measured — with a report your marketing team can put in front of the brand.
Tools & platforms
The same engines we ship games on, pointed at the camera.
One codebase over ARKit (iOS) and ARCore (Android).
Browser-based AR from a QR code — no app install.
Native AR apps distributed through the stores.
Our 5-step process
- 01
Discovery
The goal, audience, and distribution decided — app or WebAR — with a written scope. Reach strategy is settled here, because it shapes everything after.
- 02
Concept & prototype
A rough AR prototype on a real phone — tracking, scale, and the core interaction proven before content production.
- 03
Content & build
3D assets, interactions, and bilingual UI built and integrated, with regular builds you can point at the real world.
- 04
Device QA
Tracking, lighting conditions, and performance tested across the iOS and Android devices your audience actually holds.
- 05
Launch & measure
Store submission or WebAR deployment with QR assets, plus analytics and a campaign wrap-up report.
Why work with a GCC studio
AR campaigns here speak to a bilingual audience on regional devices — and both halves have to feel native.
Arabic-first AR UX
RTL interfaces and Arabic type inside AR scenes — done properly, not mirrored English.
Campaign-realistic thinking
We design for QR-on-packaging, in-mall signage, and social sharing habits in the Gulf.
Regional device reality
Tested on the actual mix of iPhones and Androids in GCC pockets, not just flagships.
Built on a shipping stack
AR quality comes down to engine craft — 3D, interaction, and performance on real phones. That's the muscle we use daily:
AR development FAQ
Both are possible. WebAR runs in the phone browser straight from a QR code — no install, ideal for campaigns. Native apps built on Unity's AR Foundation go deeper: better tracking, richer 3D, and persistent experiences. We recommend the lightest option that delivers your idea.
Have an AR idea?
Tell us the campaign or product and we'll recommend the right AR approach — and what it takes to ship it.